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Did you know that web linkage is responsible for a significant amount of web traffic?

Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.

It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. People sometimes forget that the name "web" itself is based on an extensive interweaving of sites Shea Weber Canada Jersey , similar to links in a chain.

It's important for any site owner to seek out and invite related web sites to "exchange" reciprocal links. The site being invited should be interesting, provide good links and present useful, relevant information that complements what you are already presenting.

A web site with an extensive listing of quality links offers several advantages. First, the site is perceived as being a useful resource Ryan Getzlaf Canada Jersey , and justifies revisits. Second, it's more effective than just placing banner advertising on other sites, since a reciprocal hyperlink is considered to be more believable. Finally, it helps your site's ranking with search engines that place some importance on link popularity. This is especially important with Google.

Business-to-business web sites require extensive research to seek out Roberto Luongo Canada Jersey , invite and establish appropriate reciprocal links with other sites. For others, "non strategic," or general links to other sites can be established quickly by checking out some of the reciprocal link exchange services that exist for free on the Web.

A word of caution about reciprocal links. Be sure your site includes navigation within the HTML code to prevent your site visitor from leaving entirely. A simple method to prevent this is to modify the links so that a new browser window opens. This can be done simply by adding a "target" attribute to the links, and set it to the value "_blank".

Geoff Caplan is an Internet marketing consultant and copywriter with 11 years of continuous experience. He has presented seminars and has worked with major web brands Rick Nash Canada Jersey , including eDiets, and myTravelUSA. He can be reached at geoff@ . His site is Many experts say you can't lose if you put your money into Property. Not true. Hundreds of investors who have lost their savings through property investment tell a different story. Nothing is a foolproof investment - including property.

Learn why some fail in property and prevent it happening to you:

Reason 1 - They don't give it the time.
The complaint is that the person has a job and family and therefore very little time to devote to this investment opportunity. The truth is, if they cut down on wasted time, such as watching television Ray Bourque Canada Jersey , or surfing the Internet, they would have the time to put into creating financial independence for them and their family in the future.

Reason 2 - "They don't know how to start."
The excuse is that you don't have the knowledge to get into this business. The reality is that most people who have investigated property investment would have done some study or talked to successful people. The best way to learn is to read books, or take seminars or join up courses.

The other thing is to enlist the help of others. Henry Ford once said, "I don't need to clutter my mind with information when I have experienced men around me who can supply that type of knowledge when I need it." You don't have to know everything yourself Patrick Sharp Canada Jersey , but you need to have people you can call on who will help you while getting started.

Reason 3 - "They don't have the cash"
The complaint is that you need money to make more money. The truth is that if you find the right property deal, the money will find you. Lack of funds is never an issue with the experienced investor. Lack of a good deal, however, is. If you can find a good deal and negotiate a good price on a property there will be plenty of people willing to put up the money.

Reason 4 - "They don't have good credit"
The excuse is that you need good credit to buy houses. The reality is that good credit does help Patrick Roy Canada Jersey , but you don't need it if you want to make money in real estate. There are other options, such as owner financing or lease options that are creative enough to allow you to buy real estate without credit. You can always use a partner with good credit to get into investment.

There is also the other opportunity of borrowing money from the non-traditional lending institutions, even though it may cost more in interest. While all this is happening, you can work on fixing up your bad credit so you can use it as an asset in your future dealings.

Reason 5 - "There is too much competition"
The complaint is that there are too many people buying into houses Patrick Marleau Canada Jersey , to find a good deal. The truth is that there are far more deals available than people. At any time there are many properties available in the marketplace, waiting for the right investor. The truth is most people who say they are investors sit around waiting for a property to pop up. Don't be one of these people. Go out and create your own opportunities and make your own deals.

Reason 6 - "The real estate people are hard to deal with"
The complaint is that real estate agents don't like cooperating with property investors. The truth is that if you find the right agent, heshe can be your best asset in your investing business. The agent is after commission. If you are successful they will be involved in the deals you do. This means they will create income for themselves, while helping you. Make sure you have one or two agents you work with and let them know you will be giving them business over and over again Patrice Bergeron Canada Jersey , as you increase your property portfolio.

Reason 7 - "Too many people say it doesn't work"
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